By: Patrick Ochei
LAGOS/Nigeria: The Nigerian Institute of Public Relations, NIPR, today, March 16, 2018, inducted 132 new members, amongst whom were 12 prospective practitioners from Delta State.
Setting the stage for the day on a sagacious note and persuasive disposition, the NIPR President, Mr. Rotimi Oladele charged the newly inducted members to launch out to change the face of Public Relations in the country and help to promote the Brand Nigeria.
According to him, “Choosing a career in PR is not accidental, it is a deliberate attempt. It is not enough to be a member, you must contribute your quota in promoting, marketing and managing the Brand Nigeria”.
The eloquent President however, posited that effective PR must be anchored on three pillars of Public Relations, which are Communication, Relationship and Reputation; adding that they must be rigorously sustained as hallmark of activities of a PR expert.
Assuring the new inductees that PR is no longer business as usual, Mr. Rotimi affirmed that the Institute is on the process of taking legal actions on state governments who fail to implement the NIPR Charter.
Meanwhile, the induction ceremony featured a lecture on ” Leadership and Communication for Nation Building and Development “, delivered by the President of the Lagos Chamber of Commerce and Industry, LCCI, Mr. Babatunde Paul Ruwase, in honour of a foremost PR expert, Late Sam Epele. It is worthy of note that Sam Epele Annual Lecture has been in series in NIPR as a mark of honour for the contributions of the Late PR legend.
Among those who were inducted at the prestigious LCCI complex at Alausa in Ikeja, Lagos, included the Ondo State Commissioner of Information, the Assistant Commissioner of Police in charge of RRS in Lagos, the Vice Chairman of NUJ in Delta State, Permanent Secretaries, Directors in Governments’ MDAs, PR Managers in Corporate Organizations, PROs and PR Consultants at strategic levels.