By Mike Jones
SAN FRANCISCO, United States of America: Facebook, the world leading online social media platform has introduced publisher logos next to articles in Trending and Search surfaces on Facebook as part of their ongoing efforts to enhance people’s recognition of the sources of news distributed on the platform.
Publishers will now be able to upload multiple versions of their logos through a new Brand Asset Library, so that the logos can appear next to their content on Facebook.
According Andrew Anker, Product Manager of Facebook, the product was built in close collaboration with a number of partners, as part of the Facebook Journalism Project, and is now rolling this out more broadly to all publishers.
To start, he said they are introducing the logo treatments exclusively for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on our platform.
Mr Anker said research has shown that when people see a link to an article, it can be difficult for them to associate that link with a particular source, as recent study by the Pew Research Center has found that only 56% of respondents could recall the source of a new link viewed on social sites).
“By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity on Facebook to enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share”.
Now, publishers who upload their logos through the new Brand Asset Library will be eligible to see their logos in the following places:
All Trending surfaces on desktop and mobile. For news links on the search results page when a person searches for something.
He said to start, publishers can upload their logo assets through a new Brand Asset Library located under Publishing Tools on their Page.
“We’ll continue to solicit feedback and explore additional opportunities to reinforce publisher brand on Facebook. We look forward to continued collaboration with partners in support of a more informed community.”
