By Thandisizwe Mgudlwa
CAPE TOWN/South Africa: #JUMBA is an African brand which aims to promote goodwill and unity amongst the citizens of the world using The Beautiful Game of football as a tool to achieve its mission.
In its latest campaign titled, ‘We Love You’, the #Jumba brand is spreading the Spirit of God, Family and Football to all the people of the world.
#Jumba says it wants to use football to rebuild the family structure and encourage positive friendship and community cooperation for love, peace unity.
“Football is a Family of Billions. Football unites. Football loving families are among the most united and loving families around.
So football can also unite and rebuild communities, #Jumba remarks.
Established in 2021 by African entrepreneurs, this venture has impacted the Internet with person and family development campaigns ranging from Family First & Family Reunions to Motivational programmes like the ‘Make It Happen’ campaign, the #Jumba brand has clearly heat the Social Media space by storm.
Inspired by years of football spectacles like the CAF Africa Cup of Nations (AFCON ) Tournaments which now enjoys billions of streamings and views on Social Media.
And motivated by the recent 2026 FIFA World Cup, which was the biggest ever sports spectacle, with 48 nations playing in 104 games over three countries Mexico, United States, Canada and playing in 16 cities, the #Jumba brand seeks to be an added value into the football ecosystem, especially when it comes to Fans involvement and participation at all levels of football.
The #Jumba brand understands that Fans are the biggest stakeholder of the game and focusing on their contribution into the game, will be crucial for making football a game that works for all.
#Jumba brand explains, “With all the sponsorships and advertising that goes in football, this is hugely thanks to the support of the fans.
From buying football equipment to football and national teams regalia; to buying tickets and cheering games and teams locally and for international games; participating in fans competitions, activations and other programs; to commenting and sharing their ideas about how to improve football, teams and player’s performance; fans become the lifeblood of the game,”
#Jumba notes: “Without fans, football would become a shadow of what it is capable of”.
#Jumba operates in partnerships with other African brands and any other group outside Africa dedicated to making football a game for all.
Bonfire serves a partner group, that produces the shirts and clothing apparel of the #Jumba brand.
The Choose n Grow online store is a parent company of the #Jumba brand.
Other brands could become partners, once they have identified the best possible role they could play within the venture.
During the World Cup 26, #Jumba ran the FIFA World Cup 2026: ‘LIVE THE LEGACY’ campaign aimed at sustaining the spirit of the tournament and lessons learnt into the everyday life of the football fraternity and using football to unite people and better the lives of communities across the globe!
The brand is welcoming all possible partners to be part of something new that will make football a sport that builds families, communities and nations.
“We want all football lovers across the globe to come up with projects, programs, campaigns, ventures and ideas that we can integrate together into what is already in place, so that no one or group is left outside in the mission of making football and its fans a prosperous Family of Billions”, adds #Jumba.
Mgudlwa has more than 25 years of experience in the media industry as a reporter, editor, blogger, entreprenuer and consultant. He holds an MBA in Entrepreneurship from the Regenesys Business School. He is based in Cape Town, South Africa
E-mail: thandisizwe.mgudlwa@gmail.com
