LAGOS/Nigeria: Nigeria’s public relations industry recorded a major international feat as campaigns led by Chain Reactions Africa and Integrated Indigo clinched top honours at the 2025 SABRE Awards, one of the world’s most prestigious recognitions for excellence in strategic communications.
Nigerian entries stood out from thousands across the Europe, Middle East, and Africa region, winning four SABRE trophies, including the coveted Diamond SABRE Award for Company of the Year for the Indomie Heroes Award campaign by Indomie Noodles and Chain Reactions Africa.
Other wins included Superior Achievement in Research and Planning and Healthcare Category for Nivea’s Odour Pandemic campaign, and Public Sector/Government Category for Striking Gold, a collaboration between the Federal Ministry of Art, Culture and Creative Economy and Chain Reactions Africa.
Additionally, Nigerian Breweries and Integrated Indigo were recognised for Financial Communications for their NB Rights Issue Campaign.
Chair of PRCAN, Dr. Nkechi Ali-Balogun, hailed the achievement as a national triumph, describing it as proof of Nigeria’s rising influence and creativity in global communications. She applauded the agencies for setting new benchmarks and underscored the role of strategic PR in nation-building and brand transformation.
